How to make your URLs SEO Friendly

The ultimate guide to SEO-friendly URLs

I think Most of us face this problem.
When it comes to URL structure and SEO, there are a lot of confusion and debate. We try to make our URLs SEO Friendly, but in most of case we did not satisfy in our result. To help you, here I'm sharing coolest stuffs of Brian Dean, Founder of Backlinko and John Lincoln, CEO of Ignite Visibility. There compiled tips drawn from commonly shared wisdom and accepted advice will help you to get good result.

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Top 10 trends driving marketing in 2017

This article and expertise was originally published on Forbes.by Daniel Newman from Forbes


Visibility is one aspect of marketing that won’t change — regardless of the year. Marketing before and after a digital transformation revolves around how customers see your business. I don’t have a crystal ball, but I do have some informed ideas about what to expect from marketing trends in 2017.
Focus is crucial — and that can be a challenge. The bigger the business, the more diverse the customer base. While data is making it easier to target consumers, it’s a massive undertaking to discern valuable information from the volume of data available. How do you stay focused, create conversations, and increase conversions? It’s a big question, but paying attention to what’s on the horizon can offer insights. Here are 10 trends that I predict for 2017.

Increased focus on customer experience

Customer experience is the heart of marketing for every industry. While it has always been a marketing focus, today’s businesses — at least the successful ones — have embraced customer-centric philosophies to create effective marketing strategies and positive digital transformations.

Engaged and effective measuring: Analytics 2.0

Talk of measuring marketing has been on an endless loop lately. With confessions from Facebook and others about how their data doesn’t tell a complete story, what we do have is less than stellar. Now — and in the upcoming year — measurement will be done with purpose. Expect business objectives to tie back to profit, revenue, customer retention, and satisfaction.

Lean on the new marketing lieutenants: marketing technologists and data scientists

To make the first two trends on our list work, executives must be data-driven. As companies aim to connect email, social media, and paid, owned, and earned marketing strategies (among others), they must incorporate technology needed to implement and support it. Expect Chief Marketing Technologists to lead this initiative — studies show that four out of five enterprises do this already.

Personalized everything

As we work to individualize everything from Coca-Cola cans to shoes, mass customization has transitioned into personalization. For some businesses, this will mean ensuring touch points are specific and individual. For others, it’s simply streamlining the purchasing process and making it more responsive.

Better video content… and more of it

Yes, content is still king, but the kind of content that rules the web is changing. Social content, reviews, blogs, papers, and eBooks are all still crucial aspects of marketing, but video will be the rage moving forward. Considering the success of games like Pokémon Go, expect virtual and augmented reality to take us into the future. Brands that fail to incorporate visuals and videos will be left by the wayside.

More social media marketing

We need to change the way that we think about social media. Social media strategies should market less and sell more. Often, brands use social media to blast highly generic content — content that people are ignoring. Social media should be personalized too, and it’s not too hard to accomplish. Use social media for the frontline marketing of sales and services. Use it to engage with consumers, not blast messages.

Embrace the IoT

The Internet of Things has been in its infancy. In 2017, expect businesses to leverage the power of billions of connected devices — a marketer’s dream. Collecting and making that data useful, though, will be key. Beacons, sensors, edge devices, TVs, clothes, fitness brands, and more are all producing useful data, meaning more opportunities to get closer to the customer. Expect the IoT to transform how we leverage tech and data.

Chatbots and AI go mainstream

Providing positive customer experience and service means leveraging the power of technology. Asking locals for advice on where to eat is good, but they don’t know whether you like spicy food or have a gluten intolerance. Imagine a chatbot who knows your likes, dislikes, and needs and can guide you on where to eat, how to travel, or where to shop. Chatbots can use AI, deep learning, and data crumbs from across the web to understand and guide consumer behavior.

Right-time marketing instead of real-time marketing

Real-time marketing — with eyes out for opportunities to market and score — has been hot the last few years. Think of Oreo’s “Dunking in the Dark” campaign. As we now use data to isolate the best moment to connect with consumers, real-time should switch to right-time.

Prepare for marketing to own digital transformation campaigns

Many are suggesting that CMOs own digital transformation. I staunchly disagree. What CMOs should actually own is the digital transformation “campaign” — the process of showing the market and your teams that a company is transforming. Do this by clearly explaining how these trends, along with digital initiatives, affect consumer experience and how the company is executing it.
Of course, this list isn’t exhaustive; save room for the unpredictable and unprecedented. Given last year’s trends and what I see on the horizon, though, this is how we should be planning for the upcoming year.

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6 Chrome Extensions for SEO you should use.

Nowadays, Each Business Owner and Marketing Professional can crack their browser into a Natural Exploration, Digging, Analysis and Data collection Engine by adding a few chrome extensions. There is an entire Chrome App store where so many apps are dedicated for this job.

Hello friend how are you. What! After reading my post title, till now you are astonished and thinking is it true or I’m just kidding with you. Ha ha ha, no friend that is really true. Let me help you first. They are some cool browser extensions which will do this work for you. But it only works in Google Chrome and Opera. 

Ok let start to make it.

1. SEO & WebsiteAnalysis:

SEO report is an extension for Google Chrome™ done by WooRank, this SEO plugin provides a very deep SEO report covering SEO, Mobile, Local and Usability for any given website.

This great tool provides many SEO tips for your website to rank number 1 in Google™, Yahoo™ and Bing™. It is a powerful tool for internet marketing professionals, coders, designers, website usability expert, developers (web development professionals) and other digital professionals.

When you click on the WooRank extension icon, the extension opens a right menu with a deep SEO analysis of the website covering the following inpage and outpage Factors:

Visitors:

 Traffic Estimations 

 Traffic Rank 

 Distinctive Audience 

 Adwords Traffic 

 Visitors Localization 

Social Monitoring:

 Social Impact 

 Twitter™ Account 

 Latest Tweets 

 LinkedIn™ Account 

Mobile:

 Mobile Load Time 

 Mobile Rendering 

 Mobile Optimization 

SEO Basics:

 WWW Resolve 

 URL Rewrite 

 IP Canonicalization 

 robots.txt 

 XML Sitemap 

 Underscores in the URLs

SEO Content:

 Title 

 Description 

 Meta Keywords 

 Headings 

 Images 

 Text/HTML Ratio 

 Flash 

 Frames 

 Blog 

 Inside Pages Analysis 

SEO Links:

 In-Page Links 

SEO Keywords:

 Keywords Cloud 

 Keywords Consistency 

 Google™ Ranking 

 Competitors in Google™ 

SEO Authority:

 PageRank 

 Related Websites 

 Indexed Pages 

 Domain 1st Registered 

 Domain Expiration 

 Popular Pages 

SEO Backlinks:

 Backlinks Counter 

 Top Anchor Texts 

 DMOZ 

Usability:

 URL 

 Favicon 

 404 Error Page 

 Printability 

 Conversion Forms 

 Page Size 

 Load Time 

 Language 

 Microformats 

 Dublin Core 

Security:

 Server IP 

 Spam Block 

 Trust Indicators 

 Safe Browsing 

 Domain Availability 

 Typo Availability 

 Whois Privacy 

 Email Privacy 

 Directory Browsing 

 Server Signature 

Technologies

 Google™ Analytics 

 Technologies 

 W3C Validity 

 Doctype 

 Encoding 

 Deprecated HTML 

 Speed Tips 

The following aspects are currently covered

- SEO

- Traffic estimation

- Alexa™ rank

- Compete rank

- Keywords analysis

- Indexed pages in Google™ and Yahoo™

- Title and URL SEO analysis

- Meta Description recommendation

- Headings

- Alt in Images analysis

- Keywords Ranking Checker

- Meta Description optimization for SEO

- Meta keywords optimization for SEO

- Titles optimization for SEO

- Whois

- SERP

- Text/HTML ratio

- backlinks

- Frame

- Robots.txt

- XML Sitemap

- Flash

- Ajax

- Language

- Doctype

- W3C validity

- Google Analytics™ installed

- Google™ page rank (PR pagerank)

- Microformats

- Dublin core

- Backlinks analysis

- DMOZ directory

- Yahoo Directory

- Delicious links

- Wikipedia bakclinks

- Twitter account

- Number of tweets

- Rss Feed

- Readability level

- Load time (website speed optimization)

- gzip

- WHOIS

- Competitor analysis

- Usability

- Favicon

- IP number and Country geo-localization

- Speed check and server speed tips

- Mobile rendering

- Mobile optimization

- Social Media Check: Facebook likes, shares, Linkedin , Twitter

Well, I have a good news for you, this is a lot of information in just one click and all for FREE.

Customer can download your report in PDF format.

2. Open SEO Stats (Formerly:PageRank Status):

Shows web rank and SEO stats of current web page, quick access to Geo IP Location, Whois, Alexa, backlinks, indexed pages and more. Earlier It was known as PageRank Status.

A really SEO extension for Google Chrome to easily access the Alexa Rank, Compete Rank and Quantcast Rank of the current web page, in addition to getting information on backlinks, indexed pages, cached pages, socials, Whois, Geo IP location and more.

Open SEO Status (Former name: PageRank Status) supports over 30 languages and now the top 1 SEO extension for Chrome!

       

FEATURES LIST

● TRAFFIC STATS

    Shows the traffic stats and graphs from:

    Alexa Traffic Rank | Compete Rank | Quantcast Rank

● CACHE STATS

    Shows the cached versions from:

    Archive.org | Google

 

● PAGES INDEXED

    Shows the number of pages indexed in search engines:

    Ask | Baidu | Bing | Goo | Google | Sogou | Soso | Yahoo | Yandex | 360

● Backlinks

    Shows the backlinks number in search engines:

    Alexa | Google | Open Site Explorer | Sogou

   

● Links

    Dectects the nofollow links and display all internal ans external links of current page.

 

● Domain Information

    Shows the domain details:

    WHOIS lookup | DNS lookup

● Geolocation informatio

    Shows the IP address, city and country

 

● Site Security

    Shows the site security informationt that rated by:

    McAfee SiteAdvisor | Norton Safe Web | WOT

● On-site

    Shows the site building information, such as:

    BuiltWith | robots.txt | sitemap.xml

 

● Social (SNS) Stats

    Shows the shares from social websites, such as:

    Delicious | Facebook likes | Google Plus likes | StumbleUpon | Twitter tweets

 

● Page META information

    Shows the SEO releated Meta elemets and other tags, such as:

    URL | Title | Meta keywords | Meta Description | Meta Robots | Canonical Tag |

    Internal links | External links | H1 | H2 | Bold/Strong | Italic/em | IMG alt text | Body text

 

● Page Speed

    Shows the page load time of the current web page and rates it.

 

● Other Tools

    Links to webmaster resourcs such as:

    Google Webmaster Tools | Google Trends | Google Keyword Tools | Bing Webmaster Tools | Baidu Webmaster Tools |Open Site Explorer | W3C Link Checker | Screen Resolution Statistic

3. Quick SEO - PageRank, Backlinks & Alexa Tool:

Fast & light weight SEO tool to analyze PageRank, Backlinks, Alexa Rank and other SEO metrics.

Quick SEO is a very fast and easy to use SEO tool to analyze SEO metrics. It provides you easy access to important SEO signals and data like PageRank, Backlinks, Alexa Rank and Traffic estimate.

Backlinks Checker: - It also provides access to RankSignals, a free tool analyze backlinks.

SEO Metrics

- PageRank (current page & homepage)

- Backlinks Data

- Alexa Traffic Rank

- Adplanner Traffic Estimate

- Archive.org Wayback Machine

- Domain Whois

 

4. SEO Webpage AnalysisTool :

Analyze various SEO factors on your website to judge how well it is SEO optimized and whether the SEO elements are in place or not.

The SEO Webpage Analysis tool is designed to review your website on-page SEO elements by providing a breakdown of all the SEO on-page factors. Simply provide your website’s URL, the tool will provide an SEO Webpage analysis report that includes what on-page SEO elements are present for the given web page, as well as recommendations for these factors that can affect your ranking in natural search results

Key Features:

- Provides a report of all the on-page SEO factors from your website including meta tag information, web page content, links on the page, image alt tags and anchor text.

- Provides recommendations on how on-page SEO factors on your website can be improved to help your ranking in natural search results

Benefits:

- Allows you to view on-page SEO elements of your website

- Helps to identify which key on-page SEO factors are directly affecting your organic rank such as Meta tags, web page content, anchor text and links and provides recommendations based on these factors.

5. SEO Optimization Tools:

Simple Search engine optimization statistics tool

Introducing SEO serp analysis - the modern and simple SEO statistics tool built for the future.

Search engine optimization can make or break your website - and SEO analysis is your SEO companion. Find out everything you need to know; from your website’s social stats to its SEO stats... it’s all there, just a click away.

with SEO serp analysis, we wanted to bring you closer than ever before to your website. see how your website is performing in search or see what meta information you are publishing - it has never been easier to take a closer look at what your website has to offer.

SEO serp analysis is an essential tool designed for web-developers, web-designers and anyone who takes an interest in SEO. It’s as easy as searching for a domain, and in a blink, everything you need to know about a website’s popularity is before your eyes! 

See every like, share, comment, pin, +1 and tweet, and then act upon your social statistics. Or, see how many backlinks lead to your website. It’s easy, fast, clean and simple. Jump into a world of SEO today, and see exactly how your website is performing on search engines. Quickly view WHOIS information and get to know your website better than ever before.

The ultimate SEO serp tool – SEO serp Analysis.

View Social Stats from all major social networks.

View SEO Stats including the backlinks and indexed pages.

View general statistics such as the age, Alexa Rank and Google pagerank of your website.

View WHOIS information with a click.

6.Reliablesoft - SEO Tips:

Reliablesoft.net launched in 2002 at a time where search engines were at their early stages. Google was a small but very promising company and you could still hear words like Lycos, Excite and AOL. Browsers were primitive (think Internet Explorer 5.0 and Netscape) and search engine optimization (SEO) had a completely different meaning.
 

Reliablesoft said about themselves

A lot of companies, web sites and people teach SEO but most of them deal only with the theoretical aspect without giving real examples of how SEO can help your business grow. Our objective goes beyond theory and we aim to:

Provide you with real examples (from our web sites) on how our SEO strategy can give your web site search engine visibility in Google, Bing and Yahoo.

Provide you with solid tips and advice that work without taking any risks (black hat seo)
Explain the benefits for your company or web site from adopting a complete Internet Marketing plan and taking advantage of the fast growing mobile and tablet markets (Android, iPhone, iPad, Kindle, Chrome)

Explain how to use social media networks to promote your brand, increase your exposure and multiply your sales or customers.

For SEO extensions of Opera stay tuned with me.

So which one you are going to use now. And tell me did I miss anything or if you know there are cool SEO plugins or Extensions please comment here and I will add them in this article including your name.

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Content Marketing : 10 Best Tips for the beginner.

1. Ride the Proven Topics in Your Niche 

There is one little secret to ensure your post triggers the interest of your audience. You can quickly research what are the most shared blog posts in your niche via using Buzz Sumo for example. Just enter a topic, like “blogging” and you’ll get the most shared content related to blogging. You can then reverse engineer that, to make sure your own blog post aligns with your audience interest.

2. Leverage the HVC Guides (High Value Content) Strategy

The key to gaining significant amounts of traffic is EPIC content. Nowadays it’s not enough to write good content. You need to write exceptional content that is too good for people not to share it. Think about ultimate guides that provide tons of value to your audience. Some very good examples include the guides of Neil Patel, published at QuickSprout Or Brian Dean’s Google 200 Ranking Factors.

3. Capitalize on the Optimal Post Length in Your Niche

Run a little research and you’ll notice that in most cases, the first positions in Google are held by long articles that present a topic in great detail. The long 1,000 – 2,000 words articles tend to perform better than the rest. This varies by niche, so it’s a good idea to double check the above in your specific market. If you run a keyword report in Buzz Sumo, you’ll get the average number of shares by content length. Clearly, articles that are +1,000 words long get shared the most in this niche. You do need to pay attention not to go overboard, as people’s time is limited. But helpful, in-depth content tends to bring in more traffic.

4. Link to Influential Blogs So They Link Back

This is a no-brainer. Influential blogs are packed with great content that serves your audience well. As an added benefit, some of the blogs you link to will also return the favor. Win-win!

5. Your Blog Headlines Appeal is Paramount

Headlines play a key role in driving traffic to your blog post. Think about it. In order to have someone read your post, you first need to convince that person to click on the link. And this is largely determined by how good the headline is. There are certain types of headlines that are proven to work. This is the reason you see them applied over and over again. And it’s not a bad idea to consider using them yourself.
Here are a few examples:

• 10 ways to Do_________In ______Days
• How to Achieve _______ Whithout______
• Top 10________Tools

6. Keep Paragraphs Short

I think no need to explain this point because this point is Self-explanatory.

7. Use a Variety of Media Formats

Your audience will highly appreciate if you use multiple media formats in your posts. It’s easier to get your message across, you usually get more social media shares and Google likes this as well.

8. Submit Your Blog to Link Roundups

Are you using this traffic technique yet? If not, you’re missing out. So what are these link roundups, also referred to as “link hopes”?
Almost in every market there are bloggers who curate their favorite content from around the web. Then they publish a collection of the posts they like, usually weekly or monthly.

When you write a particularly good post, find the best link round-ups in your market and suggest your post to be included.

Here’s how to go about it:

Type in Google the following search queries:

“Link Roundup” + keyword (eg. “link roundup blogging”)

“Weekly Link Roundup” + keyword
You can find even more link roundups are you perform the same searches in Google+ and Twitter Search.

9. Submit Your Site to Content Aggregators

Content aggregators are sites that group together the best content on the web. Some top choices are
AllTop.com, Affpost.com,  AffDaily.com and AffBuzz.com.

10. Tap into the Huge Audience of Flipboard

This is a less known traffic source. With Flipboard you can build your personal online magazine. But its power lays in its huge audience. You can drive serious traffic if you put in some work.

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Content Marketing - Target Customer

Identifying your Target Customer: At first you have to identify who is
your Target Customer or for whom you have launch your product in
market. Targeting Customer or audience is the easy part. What is more
challenging for a business is to understand the pain points of its
customers. Once you grasp the problems of your consumers and understand
their requirements, you would be able to come up with perfect solutions
to cater to those particular requirements.

When you want to create a Content Marketing strategy, finding out about
your audiences and their needs is the most important task. But how do you
make sure that you have penned down the real problems of your customers and
not just imagined them? You can do this by following the four steps
mentioned below:

1. List Your Primary Customers:

To accurately list your primary customers, give them specific names and
identities. For instance, if you run a travel company, your audiences
might fall under: experienced travelers, occasional travelers, tourists
visiting a city, local residents touring the city, etc.

2. Collect Information about Your Customers:

You can collect information about your major customers in a number of
ways such as:

Conduct a survey of customers visiting your site

Ask your customer service for the questions customers are asking

Read the emails and feedback of customers on your Contact or Help page.

3. Identify the Characteristics of Your Primary Customers:

Identifying the characteristics of your primary customers means
learning about your customers’ experiences. For example, experienced
travelers might know about airport codes and e-tickets but occasional
travelers might not. Such well-rounded information helps you to build
content that caters to each and every customer’s needs.

4. Create Personas:

The best way to visualize and understand a customer‘s needs is to
create personas. That means characterization of a person. While
creating personas, give specific details to a customer, for instance:

• Assign a name - John
  
• Age - 45 years old
  
• Profession - Senior IT manager
  

This not the end, you have to focus on Current trend, Time. also your
tusk is Reading technology news daily, books travel tickets, buys
things on weekends, etc.

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Digital Marketing: Content Marketing

What is Content Marketing? Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience. It ultimately aims to drive profitable customer action.

Content marketing is an umbrella term covering a set of strategies, techniques, and tactics to fulfill business and customer goals by using the most relevant content to serve, attract, convert, retain, and
engage customers. Content uses blogs, podcasts, and video and social media sites as a vehicle. It’s a practice now being used by 86% of businesses today. However, effective content marketing is not so easy to find.

Goals of Content Marketing

Given the fact that content plays a role in virtually all marketing techniques and tactics, there are no goals that can’t be reached using content. However, from a content marketing perspective, we
see that marketers focus on some key goals such as −

• Brand awareness
  

• Lead generation
  

• Engagement
  

• Sales
  

• Lead nurturing
  

• Customer retention and loyalty
  

• Customer evangelism
  

• Up-selling and cross-selling
  

Although these are the typical goals found in content marketing research, think out of the box and look at the goals of your “audiences”.

Start Content Marketing

Here is brief set of guidelines that you can follow to start content marketing −

First, find a reason to start using content marketing. Knowing what the reason and the purpose is important. In a few years from now, people will say content marketing doesn’t work. It’s like in
social media: people start saying it doesn’t work because they often forget for what and whom they wanted it to work in the first place.Know the different people and types of customers and prospects you want.

Be aware of how they “act”, what they want, and how they will use your content.

Don’t reinvent the wheel. Before dreaming up new content, see what you already have. Often,
the best content for your customers and business is already in the mind of your customers and the people in your business. You just need to present it in a way everyone understands.

Once you know what content you have, figure out what you need.

Now, it’s time to get that content organized and check out the best formats and channels. Know the different formats of content your prospective customers use and there are some good tips and tricks
to make sure that your content is “engaging”. Align the content to the types of channels you think that it will be best received.

It’s time to make sure that the content is found or used! If not there is little sense in spending all the energy, is there? Promote, connect and engage.

Finally, test, measure, and optimize continuously. Try different types of content. Check analytics. Monitor your expenditure. And always adapt.

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